What is the Google Ads Scripts Store

Unique convenience

On ads-scripts.com you will find various Google Ads scripts that you can use free of charge in your Google Ads account (management accounts). The big difference to other Google Ads Scripts collections is that all scripts are managed centrally by you in a kind of Excel file (Google Spreadsheet). Example configuration sheet for the Check Monthly Budget script.

Easy installation

The scripts are installed by copy&paste - no editing in JavaScript code!
Updates are also automatic, which is becoming increasingly important as Google Ads changes become more frequent. No code changes are necessary for this either. This makes the scripts in this store ideal for Google Ads agencies with many accounts and scripts as well as for non-technicians.

Expandable with your own scripts

If you have programmed your own scripts and want to publish them here or use them exclusively for your own agency with the convenience of the Google Ads Scripts Store, we can integrate your scripts into the Ads Scripts Store. If you publish scripts, we will of course make prominent reference to you as the author (Example).

Advantages of the Google Ads Scripts Store

More than a Google Ads script collection

  • Easy use of all scripts without programming knowledge
  • Real copy&paste solution without having to change a single letter in the code
  • Standardized configuration of all scripts in a Google spreadsheet (Google's Excel).
  • Simple configuration of all scripts with different parameters per Google Ads account. Scripts can also be executed multiple times for an account with different parameters (see script for monitoring key performance indicators)
  • Parallel execution of scripts on well over 100 Google Ads accounts possible
  • Automatic script updates of all scripts in our Google Ads Scripts Library
  • E-mail notifications partly with diagrams of key figures (see hier)
  • Free Google Ads scripts
  • Useful scripts such as Search Terms Must Match, which are not available anywhere else
  • No third-party access (tool providers) to your Google account or that of your customers as with other Google Ads tools. The scripts run in your account and the configuration file is stored in your Google Drive. Only you decide who has access to it – we don't!
Google Ads script Account Metrics Out Of Limits Alerts

Scripts in the Google Ads Scripts Store

Google Ads scripts published here by the developers for free use.

Icon description

Warns if changes have been made by an unauthorized Google account (e.g. the customer's Google account).

Monitors whether search queries match the keywords and automatically adds negative keywords if configured. Also for shopping campaigns!

Monitors any key performance indicators (KPI) such as impressions, costs, conversions etc. in the Google Ads account and alerts you if absolute threshold values or percentage deviations are exceeded.

Monitors the Merchant Center and warns of (new) problems at product, feed and account level.

Reloads the feeds in the Google Merchant Centre every hour so that updates in the feed go online quickly instead of just once a day.

Warns if the budget today, yesterday or in the last x days exceeds a defined percentage of the daily budget. Also works with shared budgets across multiple campaigns.

Continuously checks whether the spending of Google Ads accounts is within the defined monthly budget. Warning by e-mail and optional automatic campaign pausing.

Warns if a smart bidding strategy without target definition (target CPA or target ROAS) has been configured.

Warns if the current ROAS of the last x days deviates too much from the configured target ROAS. Parameters freely configurable.

Creates a proposal for an RSA for import into the Google Ads Editor for each ad group without a responsive search ad.

Tests all final URLs in a Google Ads account daily. Warns if pages are not accessible or if configurable texts such as 'not available' appear on the page.

Adds labels in which month+year an element (keyword/ad/⁣ad group/⁣campaign) was added and marks new elements.

Further Google Ads scripts for publication are in progress.


Icon description

Alert Sends an e-mail when something should be checked
Monitoring The script monitors the Google Ads account (hourly or daily execution).
Save costs The script helps to avoid unnecessary or unwanted expenditure.
Optimization The script can improve the profitability (ROAS / CPA) of Google Ads accounts.
Keep clean Helps to keep the Google Ads account clean.
Changes in Google Ads Changes are made directly in the Google Ads account.
Changes in Google Ads (optional) If desired, changes can be made directly in the Google Ads account.
Read-only No changes are made in Google Ads, the Merchant Center or Google Analytics.
Read-only (if desired) If desired, no changes will be made in Google Ads, the Merchant Center or Google Analytics.
Google Sheet is created A spreadsheet file is created or edited in your Google Drive that only you have access to.
Adds Labels The script marks campaigns, ad groups or keywords with labels.
Adds Labels (optional) If desired, the script can mark campaigns, ad groups or keywords with labels.
Google Ads Editor Data is created for further processing in the Google Ads Editor.
Google Ads Editor (optional) If desired, generated data can be used in the Google Ads Editor.
Google Merchant Center The script requires access to the Google Merchant Center.
Google Analytics The script receives data from Google Analytics.
Tool The script can be executed if required.

Do you have any questions?

I will gladly answer your questions
Google Ads Experte Holger Schulz
Holger Schulz

✉ holger.schulz@ads-scripts.com