Google Ads script: Check target ROAS delta

Warns if a target ROAS has been defined for campaigns, but this deviates from the actual ROAS of the last x days by more than y %.

Alert Monitoring Read-only
Sends an e-mail when something should be checked
The script monitors the Google Ads account (hourly or daily execution).
No changes are made in Google Ads, the Merchant Center or Google Analytics.

 Script developer: InBiz Online Marketing GmbH & CO. KG

The script was developed and published for use in the Ads Scripts Store by InBiz Online Marketing GmbH & CO. KG. Thank you very much!


 Example script configuration

Link to the demo configuration sheet for CheckTargetROASDelta.

 Configuration parameters

numberOfDaysHow many days in the past should be taken into account when calculating the actual ROAS?
alertRoasDiffGreaterThanPercentWhat percentage may the actual ROAS deviate from the defined target ROAS?
minMetrics_costHow high must the expenditure of a campaign be for the campaign to be reviewed at all?

Parameters that apply to all scripts

 Download Google Ads script Check target ROAS delta

Please log in or register in the Ads Scripts Store first to download the script (why is this necessary?).

E-mail address

Do you have any questions?

I will gladly answer your questions
Google Ads Experte Holger Schulz
Holger Schulz